Shop Concept


The Dynacoat shop concept is the first merchandising program of its sort to assist retailers and distributors in promoting a trade brand in the car repair sector. The Dynacoat shop concept features a range of tools to enhance the visibility of the Dynacoat brand both outside and inside the retail shop. The shop-in-shop concept, along with the training provided to retailers and distributors, is a way of clearly differentiating Dynacoat from the competition, influencing end user purchase choices, and in so doing, building brand and customer loyalty.